Diesel #2
Brand Diesel #2
Client Diesel
Campaign Be Stupid
Where Barcelona
When June 2010
Type Image campaign

After the camping sessions, we went on with a special T-shirt distribution. With the help of the "Yamakasi" from Luc Besson.

We organized a T-shirt hunt around Barcelona. With their specific abilities, the yamakasi placed the T-shirts in some spaces that required some efforts for the common people to reach them. To get a T-Shirt, the public had to be stupid enough and take part to the game.

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