This ad an invitation to culture, we suggest the reader to leave scandalous press to enter in Fnac.

"Get to know every single crunchy sneaky detail of the great author's life at Fnac"

This ad is an editorial style advertisement. The goal is the complete integration of the advertising in a tabloid. We are telling a great author’s life as if he were Paris Hilton, in order to lure the reader, and to arouse an interest toward great authors.